SERVICES

MARKETING & COMMUNICATION

Our marketing and communication strategies are defined by clear objectives. We offer a wide scope of support that can cover all the elements that make for a well resolved and planned campaign.

We can assist with all your marketing needs including Marketing Strategy, Marketing Campaign Management, Project Marketing, Social Media Management, PR, Content Planning, Copywriting, Graphic Design and more.

We understand that every business is different. That’s why the way we work with every business is different. We offer a range of service options designed to suit your individual business needs.

Our multi-disciplinary team is nimble and dynamic, a definite edge in a fast-paced and ever-changing world. Highly experienced, we work closely with our clients to understand their strategic and business needs and objectives.

WE OFFER

ADVERTISING

AMBASSADORS

CAMPAIGNS

EDITORIAL

EVENTS

MERCHANDISE

MOTORSPORT

PUBLIC RELATIONS

VEHICLE DEVELOPMENT

SPONSORSHIP

STRATEGY

STUNT MARKETING

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ADVERTISING

Brand reliance on organic social media engagement no longer cuts it, so advertising remains a critical layer to every campaign. Outdoor continues to grow and evolve, whilst traditional media still has its place for certain corners of the automotive world. But ultimately emerging digital platforms offer ways to cut through to your specific audience.

At AMA we have the capacity to position your campaign to ensure ROI.

Our services include

Media buying and planning
Media strategy and analysis
Catalogue content and design and production
Content, design, copywriting
Concept development
Audio and video production
Talent and ambassador management
TVC, radio, print and digital

ENQUIRE

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AMBASSADORS

Public figures, celebrities and sport personalities can do amazing things for brands. The right personality can elevate a brand’s reputation and profile and take the brand all over the world.

AMA is proud to have an association with some of Australia’s leading personalities from sport and entertainment. Personal sponsorships, right through to complete ambassadorships can deliver experiential engagement and yet another reason to choose your brand over a competitors. It can be the difference.

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EDITORIAL

With years of combined experience AMA is able to offer editorial support for publications, catalogues and other critical literature.

Vehicle testing and reviews
Automotive product reviews
Copy writing and research

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CAMPAIGNS

At AMA we love pushing the boundaries. We’re not shy either.

Our campaign development gets down to the nitty gritty and our attention to detail delivers assurance from start to end. From advertising campaigns, to sponsorship leveraging, in-store promotions, competitions, incentive-based programs and more…we aim to be seen and heard.

Our services include

Strategy and creative development
Merchandise
Media planning and buying
Event management
Sound, lighting and visual displays
Multimedia integration
Ambassadors
Experiential & tactical strategies
Local area marketing
Design, print and production

ENQUIRE

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EVENTS & PROMOTIONS

Concerts and festivals can be a highly effective way to position a brand.

Alternatively, we can offer full service capabilities to run events or promotions. From insurances, licenses, talent, venues, catering and staging, to marketing and total event strategy, we enjoy every facet of major events.

Our services include

Lifestyle integration including festivals and concerts
Product launches
POS promotions and incentives
Dealer and media launches
Ticketing
Venue management including stage, lighting and sound
Talent management
Advertising & promotion
Catering

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MERCHANDISE

How many times have you seen a brand’s position undermined by poorly dressed retail staff, representatives or merchandise?

AMA offers full in-house merchandise design and production of off-shore large-scale merchandise programs including apparel and souvenirs. Most importantly it forms part of our overall strategy and it’s never an after thought.

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MOTORSPORT

We love cars…and we love racing!

Motorsport can be a thrilling and effective place to invest. V8 Supercars has enormous reach and can deliver customer rewards and engagement unmatched by any other sport.

Our services include

Sponsorship negotiation and strategy development
Sponsorship management
Scoping of properties and investment
In-store and product integration
Promotions and competition drivers
Corporate hospitality support

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PUBLIC RELATIONS

AMA offers full service communication and public relations support. We recognise the importance of good external relationships and share the urgency around critical response times.

To support this AMA offers the following services

Media Releases
Copy writing and content development
Dealer and media launches
Media management
Linguistics and international translation – Product launches
Supporting publicity

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SPECIAL VEHICLE DEVELOPMENT

To enhance our point of difference, AMA offers the unique capability to either source or build bespoke vehicles for TV and movies. From conceptual development, right through to the engineering and build ready for use.

Our services include

Concept cars and vehicle modifications for movies and OEM.
Vehicle preparation and conversion to support filming equipment such as data, recording and audio
Vehicle preparation for media reviews and testing
Stunt vehicle development, engineering and preparation with OH&S competencies
Design and delivery of bespoke movie vehicles

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SPONSORSHIP

With more than 20 years experience in sponsorship procurement and management, AMA has an intimate knowledge of sponsorship. From motorsport, to music festival and lifestyle event integration, we have access all areas. We can talk to any age group with various sponsorship platforms to suit any budget.

Our Scope includes

Motorsport including V8 Supercars
AFL, Cricket and Tennis
Personal celebrity sponsorship in sport and entertainment
Planning and leveraging of assets
Procurement and negotiation
Lifestyle integration including concerts, festivals and live music
Proposal development
Consultancy
Property scoping

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STRATEGY

A great brand campaign can only be achieved with great strategy. Scoping, planning and benchmarking are all essential ingredients to our philosophy.

A clearly defined campaign plan can have dramatic impact and penetration. A strategic set of objectives and targets deliver our clients clarity and a vision with clearly defined outcomes.

Ultimately ROI can be measured and tracked across a range of platforms including TV, digital, radio, retail and traditional media.

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STUNT MARKETING

Stunt Marketing is a daring way to get attention. Not many agencies offer this….but we do.

AMA develops strategies and logistics that are fully supported with world class engineering. This means our stunts are carefully thought out to minimise risk, and maximise the wow factor!

In days gone by, stunts were a legitimate and thrilling way to attract an audience. In recent years the fear of litigation has swayed communication agencies away from such activities. Thanks to brands like Red Bull we have seen a resurgence in stunt marketing and now AMA can make it a reality.